Why does online marketing matter for restaurants?

Your website is your image, your brand, and your reputation as well as your front desk, your sommelier, and your reservation line
Social media and online search are how new customers (especially Gen Y) will discover you and find out about you before they make a reservation
Social media and email help you maintain relationships with customers when they're not in your restaurant
Your website, social media, and email marketing have a multiplying effect in increasing repeat traffic
Photography and video attract customers online, whet their appetite, and encourage them to book a reservation in the moment

"Being a chef these days involves far more than sourcing products, designing menus, and cooking food. You have to be a multimedia impresario if you want to complete." – Blair Anthony Robertson

Online marketing for restaurants is about attracting new customers, appealing to their desire, maintaining a loyal relationship between visits, generating more income, and ultimately growing your business.

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