Good news for wineries.
NPR's Planet Money reports that the relative amount of money Americans spend on alcohol hasn't changed much over the past 30 years. However, "Of the money we spend drinking at home, more goes to wine and less goes to hard alcohol. The percentage of our booze dollar that goes to beer hasn't changed much."
Despite that report, it does seem to me that consumption of hard alcohol has been on the rise lately. Certainly there's a lot of buzz these days around signature cocktails. Mad Men probably helps stoke the popularity.
Regardless, wine purchases have increased significantly, according to the report. For those in the restaurant and wine trade, that's welcome news.