A woman I know, Mira Wooten, recently published her first book, Welcome to Love. Wondering if she could use Facebook to sell copies, she placed an ad. Here’s how she tells it:

“I tried using FB Ads to promote my new book, Welcome to Love. It's a romance book based in Austin. I targeted the demographic to women in Austin who had reading listed as an interest. According to FB, it got over 64,000 impressions over the two days I had it live. A total of 133 people clicked on the ad that took them to my Amazon web ...

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