Archive for April, 2012

What is "brix"?

Posted on April 20, 2012

Anyone in the wine business will be familiar with the term "brix," and many restaurant people will as well. But it's not in the common vernacular for most people.

Wikipedia provides a thorough definition. Here's the takeaway: In the wine industry, degrees Brix (or °Bx) is roughly speaking a measure of the amount of sugar in the juice of wine grapes. 26º Brix equals 26%, or 26 grams of sugar dissolved in 100 grams of water. Yeast ferments sugar at a rate of approximately 1% alcohol for every 1.8º Brix, so grapes with 26º Brix would yield dry wine with 14.5% alcohol, which ...

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The Story of 26 Brix

Posted on April 20, 2012

26 Brix is a wholly owned subsidiary of Bullet Consulting and will be operated independently from Bullet Consulting. It’s expected to launch by July 2012. Whereas Bullet Consulting serves clients across a range of industries, 26 Brix will focus exclusively on restaurants and wineries.

Needless to say, food and wine are very different from high tech and financial services. The needs are different. The kinds of people who work in these industries are different. The end customers are different. Clients in the food and wine industry require different services than the kinds of services that Bullet Consulting provides. For these reasons ...

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In 1966, Alfred Peet opened his first coffee shop at the corner of Vine & Walnut in Berkeley, Calif. It’s still there, 46 years later. A lovely store with dark wood, a distinctly neighborhood feel, and an unpretentious atmosphere, the original Peet’s Coffee has arguably had the single most important impact in coffee drinking in the US in the last 50 years, and possibly around the world.

Why? Because it inspired Jerry Baldwin, Zev Siegl, and Gordon Bowker (all friends of Alfred Peet) to open a small coffee shop of their own up in Seattle. You may have heard of it.

Founded ...

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All Killer, No Filler

Posted on April 18, 2012

With homage to the Jerry Lee Lewis Anthology, 26 Brix will deliver killer services to our clients in the restaurant and wine business. No artificial ingredients – and absolutely no filler.

Coming Soon

Posted on April 17, 2012

This is the temporary website for 26 Brix. It's currently in development, expecting to launch by July 2012.

26 Brix provides online marketing for restaurants and wineries. We design websites, mobile apps, and social media programs to achieve a specific goal: help them grow their business by connecting to customers and increasing sales.

While most restaurant and winery owners know that they need to do more online, many are not sure where to start. Most suspect that their website isn’t as successful as it could be, and few are confident in how to use social media effectively. That’s why we started 26 Brix. We’ve ...

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