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After issuing an RFP to several web design agencies, LCWC hired 26 Brix to completely redesign the website and provide a better user experience for key audiences, including winegrape buyers, wine brokers, and consumers. As a highly respected source of premium wines and wine grapes, Lake County is also an increasingly important tourist destination. The Commission wanted a new site that would appeal to the trade and consumers and tell the story of Lake County Wines on the rise!
Liquid Sky Vineyards hired 26 Brix to develop a strategy to increase direct-to-consumer sales for this small winery. We created a complete online/offline strategy, including updating the website, building a social media presence, developing an event strategy, and implementing a content strategy to support email marketing and social media. After developing these strategic marketing recommendations, we redesigned the LSV website on WordPress with an integration to VineSpring's e-commerce platform and MailChimp's email marketing platform.
Although Harney Lane Winery's new website was designed and launched as recently as 2013, the developer who created it did not use responsive design, nor create a mobile-optimized version. Harney Lane Winery brought on 26 Brix to create a mobile version of the website, optimized for smartphones.
For the mobile-optimized site, we began by defining design and functional requirements, which we reviewed with our client, Harney Lane Winery owner Jorja Lerner. We then mocked up designs for the home page and several additional pages, including a newly designed header with mobile menu and footer with contact information and social media icons. A key feature of the new design are the Call Us and Find Us buttons, which allow a customer to quickly contact the winery or find its location on Google Maps. In short, the mobile-optimized site is designed for the way mobile users interact with websites, while maintaining the branding, design, and content of the full desktop version.
Although the owners of Six Sigma are avid photographers who have taken numerous photos around their property, they were nonetheless excited for the opportunity to bring on a professional photographer to provide fresh, high-quality images.
With our photography service, our goal is to help our winery clients like Six Sigma tell their story through visual images that invite the visitor to look deeper and pause longer on the winery's website. We arrived early in the morning to capture the best light, and we spent the day capturing shots of the vineyard and ranch, the tasting room, the winemaker busy at work, the owners and staff, and the cave where Six Sigma's wine is aging gracefully in new oak barrels.
de Vere's Irish Pub hired 26 Brix to design a new "take to cashier card" for Costco's gift card program, including custom photography, graphic design, and copywriting. de Vere's had been working with another photographer but wanted to change direction and develop a unique photographic style to showcase fresh, high-quality cuisine in a friendly atmosphere. The owners, Henry and Simon de Vere, also wanted to use this project as starting point for standardizing the visual brand.
Shortly after designing the Costco card, we created a new ad for a printed program for the B Street Theatre. The ad features a photo similar to the one used in the Costco card. The message here is that de Vere's equals great food. To tell that story, we made the food the star, accented the logo, and minimized other copy in the ad.
Before Wise Villa Winery contacted 26 Brix to design a branded template for its email marketing program, the winery used Outlook to send email to its subscribers and wine club member and a spreadsheet program for managing its contacts. Its emails were little more than simple Word documents, lacking any branding, visual appeal, or strong calls to action. We started by helping them establish a MailChimp account and then designed an easy-to-use template with several optional sections that allowed winery personnel to customize each newsletter, depending on what they wanted to promote.