Why does online marketing matter for wineries?
- Your website is your image, your brand, and your reputation as well as your virtual tasting room and your best opportunity to tell your story
- Social media and online search are how new customers (especially Gen Y) will discover you and find out about you before they make a purchase or decide to visit
- Social media and email help you develop and maintain relationships with customers and generate interest in your events throughout the year
- Your website, social media, and email have a multiplying effect for marketing and sales
- Photography and video attract customers online, draw them deeper into the site, and encourage them to make a purchase or join the wine club
Online marketing for wineries is about telling your story, creating differentiation in a highly competitive and crowded marketplace, maintaining loyal relationships with customers between visits to your winery, and ultimately increasing demand and sales to grow your business.